Canoa - ICFF New York
role
Visual Designer
Scope
Campaigns
Visual Design
Art Direction
Company
Canoa
Year & Location
2024
Collaborators
Dezeen - Talk Moderator
Press & Recognition
Art Direction and Motion - Kevin Chung
For ICFF's 35th edition, Canoa used the fair as the stage to launch its next major platform release to the world.
role
Visual Designer
Scope
Campaigns
Visual Design
Art Direction
Company
Canoa
Year & Location
2024
Collaborators
Dezeen - Talk Moderator
Press & Recognition
Art Direction and Motion - Kevin Chung
For ICFF's 35th edition, Canoa used the fair as the stage to launch its next major platform release to the world.
Context
ICFF 2024 marked Canoa's launch of Canvas 2.0 to the wider community and interior design industry, introducing the platform's next major release alongside a refreshed brand identity and visual style built to match it. Canvas 2.0 also introduced it's patented AI system, a canvas "co-pilot," behind Canvas which gave suggestions based on a live proximity network. When Canvas recommends a product, a color, or a complementary piece, it's pulling from that map. Canoa brought this launch to life on the show floor through a talk session at the booth, bringing together Petrus Palmer (Founder, Hem), architects and interior designers, with Dezeen moderating the talk.
Context
ICFF 2024 marked Canoa's launch of Canvas 2.0 to the wider community and interior design industry, introducing the platform's next major release alongside a refreshed brand identity and visual style built to match it. Canvas 2.0 also introduced it's patented AI system, a canvas "co-pilot," behind Canvas which gave suggestions based on a live proximity network. When Canvas recommends a product, a color, or a complementary piece, it's pulling from that map. Canoa brought this launch to life on the show floor through a talk session at the booth, bringing together Petrus Palmer (Founder, Hem), architects and interior designers, with Dezeen moderating the talk.
Exploration
The booth centered on a live demo: scan a physical piece on the floor with an NFC tag or QR code, and it pulls straight into Canvas 2.0, ready to spec, showing off Canoa's new tech for collecting real SKU data directly from vendors and brands. This case study covers how we wanted Canoa to be perceived, and how the industry might respond to a new application. A big part of that was going humanist: hand-drawn illustrations of people living alongside furniture, sketchy and a little rough instead of polished or robotic. Most AI products lean cold and technical but we wanted the opposite, something warm enough that people remembered the tool was about design first, data second. Real, complex tech, shown through something as simple as a hand-drawn figure.
Exploration
The booth centered on a live demo: scan a physical piece on the floor with an NFC tag or QR code, and it pulls straight into Canvas 2.0, ready to spec, showing off Canoa's new tech for collecting real SKU data directly from vendors and brands. This case study covers how we wanted Canoa to be perceived, and how the industry might respond to a new application. A big part of that was going humanist: hand-drawn illustrations of people living alongside furniture, sketchy and a little rough instead of polished or robotic. Most AI products lean cold and technical but we wanted the opposite, something warm enough that people remembered the tool was about design first, data second. Real, complex tech, shown through something as simple as a hand-drawn figure.
Information
Over the four-day fair, the booth drew 2,350 total visitors, above the 2,000-visitor target. Captured 185 qualified leads, 23% above goal. The activation earned press coverage in Design Milk and Wallpaper*. The activation generated 48K organic Instagram impressions alongside 2,350 booth scans tagged #CanoaICFF. Post-show follow-up performed well too, converting at a 22% average email click-through rate and a 7.8% signup rate, with digital invites and press articles pulling a 4.5% click-through rate of their own.
Information
Over the four-day fair, the booth drew 2,350 total visitors, above the 2,000-visitor target. Captured 185 qualified leads, 23% above goal. The activation earned press coverage in Design Milk and Wallpaper*. The activation generated 48K organic Instagram impressions alongside 2,350 booth scans tagged #CanoaICFF. Post-show follow-up performed well too, converting at a 22% average email click-through rate and a 7.8% signup rate, with digital invites and press articles pulling a 4.5% click-through rate of their own.
